Free Resources

Download Print Send a summary of this page to someone via email.

Sample Articles/Videos from this site:
 
Here are a few sample articles/content to give you an idea of how Ian works.

Enjoy!

Recent articles

  Dramatically Boost Your Sales with Marketing that Does the Selling for You.
On Tues the 15th Dec 2009 I was interviewed by Paul Green for Jonathan Jay’s SuccessTrack mentoring programme.  The Teleseminar was entitled “Dramatically Boost Your Sales with Marketing that Does the Selling for You” and it covers all the elements of successful persuasive selling and strategic influence for sales success. Listen now!
  How Not To Ask!

I was recently in a High Street health shop at the Checkout when the assistant asked me a “Do Not Buy” question. What could she have done to get me to buy?
  Persuasive Credibility.
Never tell a person more than what they currently believe about your company. If your prospect has certain opinions about your business or industry they will filter what you say through this perception. What you say will be perceived as sales patter if any pre sale negatives exist.
  'Verbal Suggestions' and 'Sales Language Patterns' Videos

Here you will see how to use persuasive ‘Verbal Suggestions' and 'Sales Language Patterns' and some examples. These are not the same as sales closing techniques and go deeper into the mind than common sales suggestions, which most people guard against.
  'Verbal Suggestions' and 'Sales Language Patterns'.

What can you do to make a prospect or customer think about the things you’d like them to do and the actions you’d like them to take? The answer is use powerful and subtle ‘Verbal Suggestions’ or ‘Sales Language Patterns’.
 
more articles >>