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Recent articles

  Dramatically Boost Your Sales with Marketing that Does the Selling for You.
On Tues the 15th Dec 2009 I was interviewed by Paul Green for Jonathan Jay’s SuccessTrack mentoring programme.  The Teleseminar was entitled “Dramatically Boost Your Sales with Marketing that Does the Selling for You” and it covers all the elements of successful persuasive selling and strategic influence for sales success. Listen now!
  Persuasive Credibility.
Never tell a person more than what they currently believe about your company. If your prospect has certain opinions about your business or industry they will filter what you say through this perception. What you say will be perceived as sales patter if any pre sale negatives exist.
  'Verbal Suggestions' and 'Sales Language Patterns'.

What can you do to make a prospect or customer think about the things you’d like them to do and the actions you’d like them to take? The answer is use powerful and subtle ‘Verbal Suggestions’ or ‘Sales Language Patterns’.
  How To Write Copy To Sell More Products and Services.
When you are writing copy you must ensure you are writing to the person who makes the decision to buy and talking to them in a language that meets their ‘Convincer Process’. Here are 3 Top Tips.
  How To Instantly Increase Response And Get More Sales Now!
Although times are tough, now is NOT the time to stop sales and marketing campaigns. People who fail do things that those who succeed will not do (even thinking positively)! If anything you need to do more of the “right” marketing. By “right” marketing I mean marketing that is actually going to bring results and get response. You have to discipline your disappointments and demonstrate an unyielding commitment to sales excellence. 
  10 Persuasive Words That Close Any Sale.
If you’re having a bit of trouble closing a sale or getting mixed buying signals try this simple 10-word question:
  7 Ways To Boost Your Sales Pitch At Networking Events.
Networking is a great way to promote your business and generate sales but you have to know how to do it right to achieve your objective. Whether you've already done your 1-minute presentation or are just about to, here's how to do it right!
  Let me see if I can read your mind?
Mind reading is easy once you are trained and know what to look for. Wouldn’t it be great if you could read the minds of those you are trying to influence? Let’s play a little game. I’m going to ask you a few questions that I want you to answer. Shall we  begin…?