The Marketing Hitman A Master of Strategic Influence and Ethical Persuasion

Welcome to the Training Video Department. Here you will find a selection of interactive training videos and demonstrations on how to use Persuasion and Influence to create more sales for your business.

Recent articles

How Not To Ask!: I was recently in a High Street health shop at the Checkout when the assistant asked me a “Do Not Buy” question. What could she have done to get me to buy?

The Sales VAK System (Video).: The VAK System stands for Visual, Auditory and Kinesthetic. Your prospects and customers brain processes information using 3 primary systems. VAK are the 3 commonly used ones. There are others of course being Gustatory (taste) and Olfactory (smell). Greater sales results can be attained by combining all 3 processing systems rather than relying on one or two. A person will usually however, have one dominant system that supersedes all others.

'Verbal Suggestions' and 'Sales Language Patterns' Videos: Here you will see how to use persuasive ‘Verbal Suggestions' and 'Sales Language Patterns' and some examples. These are not the same as sales closing techniques and go deeper into the mind than common sales suggestions, which most people guard against.

7 Master Steps To Influence (7 Videos).: The prospect of today is much more sophisticated than previously and this requires that you hone your persuasive and influence skills. They are better educated, have more choices and are more sensitive to pushy sales techniques or hype fuelled copy. This is where genuine and powerful influence techniques come into their own. Here are 7 Master Steps to help you align with the customer and lead them to a mutual result.